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True Craft Lab
Custom websites · Migrations

Stop looking like everyone else.

True Craft Lab designs and builds fast, one-of-a-kind websites for ambitious businesses — and migrates you off WordPress, Wix or Squarespace without losing a single Google ranking.

Recent migration — the homepage went 61 → 96 on Google PageSpeed, every URL kept.

96Google PageSpeed — the homepage, up from 61
3–4×faster load (LCP)
−72%page weight
100%URLs & rankings kept
Selected work

Proof, not promises.

Travel publishing · WordPress → Next.js migration

The Crazy Travel

A twelve-year, three-language travel blog moved off ageing WordPress to a fast, custom Next.js build — every ranking kept, 3–4× faster — with a hand-built interactive map of the entire 47,000 km journey as its centrepiece.

Performance (homepage)61 96
Load (LCP)3–4× faster
Page weight−72%
URLs & rankings100% kept
Build

Small studio. Whole build. No templates.

Design, build, migration and launch — handled end to end, by the people who actually do the work.

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Custom websites

Designed and built from scratch around your brand — never a recycled theme. Clean code, handed over, yours to keep.

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WordPress migrations

Move off WordPress, Wix or Squarespace to something faster and safer — every URL, redirect and ranking preserved.

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Blogs & content sites

Editable, search-built content that loads instantly. Multilingual when you need it, with you in control of the words.

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Online stores

Lean custom storefronts on Stripe or Shopify. The polish of bespoke, none of the template bloat.

Beyond websites

Need more than a website? We build the hard stuff too.

Client portals, dashboards, booking and payments, member areas — even self-paced courses and paid tools. Full custom web apps that turn your expertise into something that works while you sleep.

  • Client portals
  • Dashboards
  • Booking
  • Payments
  • Member areas
  • Assessments
  • Courses
  • Automations
Design

If you can imagine it, we can build it.

Your website should be an extension of you — who you are, what you sell — not a theme with your logo dropped on top. So we start by genuinely getting to know you: a thorough, bespoke intake, until we can design something that could only be yours. Then we build it from scratch, with no template’s ceiling on what’s possible.

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A real discovery, not a contact form

Every project starts with a bespoke intake — your taste, your voice, your references — so the site reflects you, not a template.

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No template ceiling

Hand-built from scratch, so the only limit is your imagination — unusual layouts, real interactivity, full web apps when you need them.

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Unmistakably yours

Original work designed around your brand — an online presence that feels like an extension of you and what you sell.

How we work

The opposite of a template shop.

I.

Built custom, owned by you

No page-builder lock-in, no monthly ransom. Clean, hand-written code — handed over at the end. The site is yours forever.

II.

Fast, and we prove it

Real Google PageSpeed numbers, captured before and after. Your site earns its scores; we don’t just claim them.

III.

Migrations without the fear

We keep your URLs, redirects and rankings intact. Moving off WordPress shouldn’t cost you a decade of SEO — with us, it doesn’t.

IV.

You talk to the maker

No account managers, no junior hand-offs, no outsourcing. The person who designs and builds your site is the person you email — senior attention from first call to launch.

Meet the maker
Privacy-first
Cookieless by default

Full interactivity, zero consent popups. No banner nagging visitors before they’ve even seen your site — just clean, cookieless analytics. Friendlier for people, faster, and GDPR-calm without the theatre.

Let’s make you impossible to ignore.

Tell us where you are now and where you want to be. We’ll tell you honestly what it takes.

Projects from €4,000 · an honest quote, no obligation