Skip to content
True Craft Lab
SEO & getting found

Get found — for real.

Most “SEO” is either snake oil or an afterthought. We build search into the site from the first commit — technical, local and content — and we sell it the way we sell everything: on mechanics and proof, not promises.

The three that matter

Built to rank, not bolted on.

Search isn't one thing. These are the three levers that actually move you up — and they're baked in, not sold back to you later.

SEO 0101

Technical SEO

The foundation Google rewards: genuine speed (Core Web Vitals), clean crawlable code, structured data, sitemaps and metadata done right. Our sites score in the 90s on Lighthouse — and speed is a ranking factor, not a nice-to-have.

SEO 0202

Local SEO

Get found in your town. Google Business Profile, local schema, location pages and the review signals that put you on the map for the “near me” searches where most local buying decisions actually start.

SEO 0303

Content & on-page

The right pages for the searches your customers really make — honest titles and descriptions, clear headings, and a structure search engines (and humans) can follow at a glance.

The scariest part, handled

Move your site — keep every ranking.

A redesign or migration is where most SEO goes to die. Not with us: we map every URL with 301s and verify zero gaps before launch. We kept 100% of the rankings on a twelve-year, three-language archive.

The honest version

No magic. Just the work, done right.

Anyone promising you the #1 spot by Friday is lying. SEO is a fast, technically-sound, well-structured site plus the right content and the patience to let it compound. We do the first parts properly — the ones that are within our control and that Google measurably rewards — and we’re honest about the rest. You’ll see the numbers either way.

Not sure where you stand? Take the free SEO check-up — it scores how findable you are today and flags the highest-impact moves.

Want to actually get found?

Tell us what you sell and where your customers are. We'll tell you honestly what it'll take to show up.