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True Craft Lab
Web apps & custom tools

When a website isn't enough.

Some businesses need more than pages. Portals, dashboards, booking, payments, member areas — even tools and courses you can sell. We build full custom web apps on the same fast, owned-by-you foundation as our sites.

What we build

Real software, not a plugin pile.

The features people assume need a whole separate platform — built into your own site, where you control them and own the code.

Portals & member areas

Secure logins, roles and accounts — give clients, members or staff their own space behind the door.

Dashboards & reporting

Charts, numbers and live status, turned into something people actually want to open.

Booking & scheduling

Take appointments and manage availability on your own site — not a third-party page with someone else's logo.

Payments & checkout

Sell products, packages, deposits or subscriptions with Stripe — clean, fast, conversion-built.

Automations & reminders

Scheduled nudges, follow-ups and digests that run quietly in the background and earn their keep.

Installable apps (PWA)

An app your customers can add to their phone — offline-ready, push notifications, no app-store fees.

Documents & PDFs

Generate quotes, invoices, contracts or certificates on the fly, branded and on demand.

Notifications

In-app and web push to bring people back — appointment reminders, updates, re-engagement.

Productise your expertise

Turn what you know into something that sells.

The most valuable thing we build isn't a brochure — it's the interactive tools that capture leads and create revenue that doesn't cost you your time.

Lead-gen assessments & quizzes

Turn a curious visitor into a warm lead with an interactive 'score your X' — like the check-up on this very site.

Self-paced courses on your site

Deliver a programme directly on your pages, with progress that saves as people go — no clunky third-party LMS.

Paid digital products

Sell a toolkit, template or guide with checkout — revenue that doesn't cost you another hour of your time.

Lead magnets & value ladders

Gated guides that build your email list, and a clear path from free to flagship offer.

See one we built for ourselves

Try the site check-up.

The interactive assessment on this site — nine questions, a live score, three tailored fixes and an email capture — is exactly the kind of lead-gen tool we build for clients. It took an afternoon. Have a go, then imagine it wearing your brand.

Built to last

Powerful, and still yours.

Standard stack

Next.js, a normal database, Stripe — no proprietary platform, no lock-in. Any developer can pick it up.

Your data, your code

It runs on your infrastructure and you own every line. We hand it over — we don't hold it over you.

Secure by default

Proper authentication, sensible permissions and the boring safety work done right — because an app handles real data.

Not sure whether you need an app or just a sharper site? Tell us what you're trying to do — we'll give you a straight answer, even when the answer is “you don't need one.”

Got something bigger in mind?

A portal, a tool, a thing you can sell — if it lives on the web, we can build it. Tell us the idea.