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True Craft Lab
What we do

Build it.
Then grow it.

Two halves of one studio. We design and hand-build the thing — site, store or web app — then we make it work: get you found, capture leads, and turn your expertise into revenue. No outsourcing, no templates, no lock-in.

Build

What we make.

Designed and hand-built end to end — fast, accessible, and yours to keep.

SVC 0101

Custom websites

Designed and built from scratch around your brand — never a recycled theme. Clean code, handed over, yours to keep.

  • Bespoke design, no page-builders
  • Hand-coded Next.js
  • Yours forever — no lock-in
SVC 0202

WordPress migrations

Move off WordPress, Wix or Squarespace to something faster and safer — every URL, redirect and ranking preserved.

  • 301 map for every old URL
  • Rankings kept intact
  • No more plugin spaghetti
Learn more
SVC 0303

Blogs & content sites

Editable, search-built content that loads instantly. Multilingual when you need it, with you in control of the words.

  • Git-based or visual CMS
  • Built for SEO from the start
  • Multilingual ready
SVC 0404

Online stores

Lean custom storefronts on Stripe or Shopify. The polish of bespoke, none of the template bloat.

  • Stripe or Shopify
  • Fast product pages
  • Conversion-built checkout
SVC 0505

Web apps & custom tools

When a website isn't enough. Full custom apps and interactive tools that do real work — and even earn their keep.

  • Portals, dashboards & member areas
  • Booking, payments & automations
  • Assessments, courses & paid downloads
Learn more
Questions

The honest answers.

Will I lose my Google rankings if I move off WordPress?

No — that's the whole point of how we migrate. We map every existing URL to its new home with 301 redirects and verify there are zero gaps before launch. Rankings carry over; Google just sees a faster site.

Do I own the site at the end?

Completely. We hand over clean, standard code with no proprietary lock-in and no mandatory monthly fee. You can host it anywhere and bring in any developer later.

Can I edit the content myself?

Yes. For content-heavy sites we wire up a CMS so you can write and publish without touching code — while the site stays fast.

How fast are the sites, really?

Fast enough that we publish the Lighthouse numbers. Our last migration went from the high-50s into the mid-90s, with loads 3–4× quicker. We measure before and after, every time.

Isn't custom slow and expensive?

Less than you'd think — and you stop paying forever. No template subscription, no forced rebuild in two years; you own it outright. We'll quote honestly before you commit, so there are no surprises.

Why not just use Wix or a template?

It'll look like everyone else, load slower, and you'll never truly own it. Fine for a hobby; the wrong foundation for a business you're trying to grow.

You're a small studio — can you handle something ambitious?

Small means senior attention and no hand-offs — and we build full web apps too: portals, dashboards, payments, booking, even courses and paid tools. Range is our edge, not a limit.

Got a project in mind?

Tell us what you're working with now — we'll tell you honestly what it'd take to do it properly.