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True Craft Lab
Lead capture, funnels & products

Turn visitors into customers.

A beautiful site that nobody acts on is decoration. This is the machine that fills it: capture the lead, follow up automatically, convert — and turn what you know into products that sell themselves.

The engine

Five steps, from stranger to customer.

Most studios stop at step zero — the brochure. We build the whole funnel, and we measure it.

01

Capture

Quizzes, “score your X” assessments and gated lead magnets that turn an anonymous visitor into a name and an email — at the exact moment they're interested.

02

Nurture

An email list you own, with automated sequences and newsletters that follow up while you sleep — so a lead doesn't go cold the second they leave the page.

03

Convert

A clear value ladder — free taste → low-ticket offer → the real thing — and frictionless booking or checkout so saying yes is the easy part.

04

Productise

Turn your expertise into things that sell on their own: interactive assessments, self-paced courses and paid digital products with checkout — revenue that doesn't cost you your time.

05

Measure

Every step tracked — what's converting, what's leaking — in a dashboard you can actually read. We don't guess; we show you the numbers.

We eat our own cooking

The proof is this site.

The site check-up and the free checklist on this very site are exactly the kind of capture-and-convert tools we build for clients — a quiz that scores you, three tailored fixes, and an email capture that feeds the list. Try them, then picture them wearing your brand.

  • Quizzes
  • Lead magnets
  • Email capture
  • Sequences
  • Newsletters
  • Value ladders
  • Courses
  • Checkout
  • Dashboards

Want a site that actually sells?

Tell us what you offer and who you're after. We'll map the funnel — capture, follow-up and the sale — honestly.